Montana Colors was present at the international fair ‘Alimentaria’, one of the most important food and drinks fairs held in Europe, and all thanks to the collaboration with the well known chef Carles Abellán from Barcelona and his new culinary adventure: YANGO Urban Food. As the name itself indicates, we are talking about a new space which concept is based on the classic catalan sausage ‘yangonissa’, served with bread and with different sauces and toppings picked up from different parts of the world (Shanghai, NY, Perú, Barcelona, among many others).
This is a project which now has become reality, and it is presented with a strong graphic identity through the works of the studio Inocuo The Sign.
Our collaboration as a brand is based on the contribution of some of our spray cans in the form of sauce dispensers used during the live action painting made by Sawe.
The writer and artist was in charge of customizing the truck with tags influenced by brazilian pixaçao during its presentation. A perfect moment for putting our new MTN Water Based 300ml cans to the test, and also a great show of how to use our Dabbers filled with Tempera Paint.