The Story Behind Graffiti’s Favorite Paint‘ is the title of the interview which The Hundreds has made with Jordi Rubio, founder of Montana Colors. The article is a synthesized portrait of the origins of the brand, the motivation behind it all, and the impact which Montana Shop, its gallery and the restaurant has had on Barcelona.

‘The graffiti world is very small, if you do things well and you are honest or real, you get an appreciation. We always have acted like this, and maybe for that reason, now, we can be part of this history.’

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